OPENING THE DOORS TO SOHO HOUSE
OPENING THE DOORS TO SOHO HOUSE
OPENING THE DOORS TO SOHO HOUSE
OPENING THE DOORS TO SOHO HOUSE
Services
Hero Film
Houses
Hero Film
Final photographs
Soho House is a members’ club where creatives can come together, wherever they are in the world. Since establishing their first House at 40 Greek Street in Soho, London, they can now be found across the globe.
Our challenge? To capture the energy behind the doors of Soho House, showcasing the high-performing, passionate people at the centre of everything they do.
IT WAS CLEAR WE NEEDED TO CREATE A CULTURE VIDEO LIKE NO OTHER
Rather than leaning on the exclusiveness of Soho House’s member brand, we wanted to give potential talent a warm welcome and showcase the people and places that make their Houses distinct. With a set timeline, we dove into a creative concept, script, and storyboard, highlighting how Soho House is the home for ambitious hospitality talent who bring energy, and work at pace.
AT A GLANCE
#262420 — Soho House Black
To fully immerse themselves in the culture and capture the unique details of every House, our Films team travelled to seven Soho House locations (not that they were complaining).
We started by crafting a suite of photography to create a great first impression – inviting people into the world of Soho House with bold images, full of colour and personality.
Our hero film showcases the values at the heart of Soho House — collaboration, kindness, simplicity and passion. Over 20 cast members helped us bring the high energy atmosphere inside the Houses to life.
Takes of footage
4am wake-up calls
Teams
Days of shooting
Cast members
Locations
Using motion tracking, we moved our story between spaces, places, front of house and back of house with ease, consistently keeping talent front and centre within the frame — giving each of Soho House’s people the space to take centre stage and showcase their craft.
We edited our scenes together with sleek transitions and clean typography, creating a unique music score to soundtrack our film with our friends at Rotary Lab — matching the beat, pace and tempo with the movements we captured on camera. With our sound design, we amplified the small details, capturing the high standard employees set and the attention to detail that is characteristic of the Soho House experience.
