REACHING THE REGIONS WITH KPMG
REACHING THE REGIONS WITH KPMG
REACHING THE REGIONS WITH KPMG
REACHING THE REGIONS WITH KPMG
Services
Wiser Academy
Referrals
Hires
Impressions on Wiser Academy social channels
KPMG has no problem with their brand awareness - but they struggle to hire talent in their regional offices beyond London. We trained our 200+ brand ambassadors across the UK & Ireland to push applications to their regional KPMG office.
TALENT BEYOND THE CAPITAL - KPMG’S MISSION TO BRING IN QUALITY TALENT TO THEIR REGIONAL OFFICES.
“Together, we achieve more” - our 200+ brand ambassadors represented KPMG on campus to ensure that they reach top talent across all of their regional offices.
AT A GLANCE
#00338D — KPMG Blue
Our 200+ brand ambassadors, split into 30 regional teams, championed the appeal of KPMG’s regional offices on social media and on-campus to bring in referrals across the UK & Ireland.
To ensure top talent stayed warm, our ambassadors had regular check-ins with candidates and continued to shout about the benefits of KPMG’s regional offices.
Referrals
Hires
Social impressions
Beyond the Big Smoke
KPMG partnered with Wiser Academy for the 2021/22 academic year to help reach top talent in universities that surround their 20 offices across the UK.
Our 30 regional ambassador teams promoted their local KPMG office to their network of students - encouraging top talent to apply and stay in the area.
We organised visits for regional ambassador teams to their local KPMG office, enabling them to grab content to personalise their social posts and talk about KPMG’s regional offering from first-hand experience.
We took to our own social channels to amplify opportunities beyond London leading to a 233% spike in applications to KPMG’s regional offices.
We finished the campaign with 174 referrals and 10 hires, reaching KMPG offices across the country.
