Keeping it circular with Depop
Keeping it circular with Depop
Keeping it circular with Depop
Keeping it circular with Depop
Services
Careers Website
Hero Film
EVP
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depopcareers.comEmployee voices
Brand new values
Careers website
Despite a strong well-known consumer brand – especially amongst a younger, forward-thinking, expressive and dynamic audience – Depop were struggling to recruit and retain top talent across the business. Their careers site was undeveloped and didn’t do justice to the amount of opportunity at Depop, and they needed shiny new values that really represented their culture. Enter Wiser.
Their careers site needed a lift, and the reality of working for Depop wasn’t quite meeting talent expectations. Our first step was to unpick the reality of working at Depop with research and uncover their unique EVP. We delivered a full EVP and a new set of company-wide values, called the Depop DNA, backed by a blend of employee interviews, focus groups and a company-wide survey — capturing 71% of employee perspectives across the business.
We also hosted a series of workshops with stakeholders from across the business and from both sides of the Atlantic to pressure-test the EVP narrative, as it needed to flex for talent in all of Depop’s locations.
SETTING A NEW TREND
#FF2000 — Depop Red
The Depop DNA values were born from their EVP pillars and needed to be embedded to the company at all levels to become part of their fabric. They held a company wide “DNA launch,” supported by Wiser, followed by a month long celebration, full of training workshops and activities.
Films
Photographs
Very happy CEO
The thread running through Depop’s EVP and new values was ‘circularity’.
We also created a people-led video to launch the DNA. It combined our own footage with content shot by Depop-ers themselves, narrated by their people — bringing the values to life in their own words. This video currently sits on the front page of their new global careers site, which we designed and built in line with the EVP.
