







SCALING EMPLOYEE ADVOCACY WITH DNV
SCALING EMPLOYEE ADVOCACY WITH DNV
SCALING EMPLOYEE ADVOCACY WITH DNV
SCALING EMPLOYEE ADVOCACY WITH DNV
Services
- Employee Advocacy
Brand Champions trained
Followers gained
Posts from Brand Champs
DNV, a global leader in quality assurance and risk management, wanted to launch and amplify their new Employee Value Proposition by activating their most valuable asset: their people. We worked in partnership with them to create a global advocacy programme that trained over 358 Champions across 26 countries across the organisation. This strengthened internal connection and fluency of the EVP while enabling employees to create impactful content that authentically brought DNV’s employer brand to life.
ACTIVATING DNV'S EVP THROUGH ADVOCACY
With over 15,000 colleagues across 100+ countries, DNV came to Wiser with a clear objective: provide a “window into life at DNV”. How? By training their top talent to be the authentic voices behind their online employer brand.
AT A GLANCE
Through tailored workshops, weekly resources, and dedicated community management, we empowered six highly engaged cohorts to create content. The result? A whopping 4,044 pieces of content, generating 111,508 engagements and growing the cohort’s followers by 55,557.
Training sessions
Total engagements
Countries launched
Employee spotlights for DNV's owned channels
Total followers gained
Brand Champs trained by Wiser
Advocacy in action
DNV, a global leader in quality assurance and risk management, wanted to launch and amplify their new Employee Value Proposition by activating their most valuable asset: their people. We worked in partnership with them to create a global advocacy programme that trained over 358 Champions across 26 countries across the organisation. This strengthened internal connection and fluency of the EVP while enabling employees to create impactful content that authentically brought DNV’s employer brand to life.
Understanding that a sense of community is key to sustaining long-term engagement, we provided a dedicated community manager who shared weekly L&D resources, hosted group drop-in sessions and built a space where champions could share their posts and receive advice and feedback from both their peers and our experts.
Building on this foundation, we expanded the programme to train an additional five cohorts to maximise impact across the business, but we didn’t stop there. We created an alumni channel to unite all cohorts, fostering a large-scale community that maintained engagement for champions who wished to continue their advocacy journey. This community benefited from regular community management and quarterly workshops, designed to deepen their expertise in content creation and drive further momentum.
And when DNV celebrated its 160th anniversary, we knew who to call on.
DNV’s Brand Champions were primed to amplify this company milestone in a way that embodied their employer brand values. Our community manager set a brief and a challenge to the cohort ahead of time, using content prompts and core messaging to ensure the content hit the right tone. The result? Our champions flooded LinkedIn with inspiring stories, memories, and opportunities, all of which reflected on DNV’s legacy and positioned them as an employer of choice in the market.




To further enhance our impact, we identified 30 top performers already excelling online and enrolled them into our ‘All-Stars’ programme. This advanced training programme focused on taking their content creation skills to the next level via comprehensive content briefs, interactive drop-in sessions, and skills-focused resources. Through these All-Stars, DNV was able to collect employee-generated content for use across its owned channels, amplifying its brand, building trust in its story, and maximising its reach.




