A white man with a buzz cut holds a phone rig while a woman with dark hair in a ponytail observes. They create content for DNV’s EVP activation strategy.A Black woman with curly hair smiles in sunlight, seated by plants. Part of DNV’s employee advocacy programme, spotlighting EVP activation strategy and employee-generated content in authentic environments.Two women and two men of varied ethnicities collaborate in a creative office. Captures social media advocacy training and global employer branding during DNV’s employee advocacy initiative.A white man with short hair and a white woman with blonde hair laugh during a meeting. They reflect DNV’s employee advocacy programme and its impact on workplace culture.A Black man with short hair and a white man with side-parted hair smile while reviewing digital content. Part of the global employer branding initiative and employee-generated content drive.An East Asian man with glasses and a white woman with auburn hair smile mid-conversation. Captures a content strategy session within DNV’s EVP activation and employee advocacy programme.Three people — two white women and a white man — sit at a table viewing a laptop. Taken during a social media advocacy training session supporting employee-generated content.A South Asian woman with long curly hair smiles during discussion. She’s a DNV brand advocate, involved in storytelling workshops that support employee-generated content and social media strategy.

SCALING EMPLOYEE ADVOCACY WITH DNV

SCALING EMPLOYEE ADVOCACY WITH DNV

SCALING EMPLOYEE ADVOCACY WITH DNV

SCALING EMPLOYEE ADVOCACY WITH DNV

Services

  • Employee Advocacy

Brand Champions trained

Followers gained

Posts from Brand Champs

DNV, a global leader in quality assurance and risk management, wanted to launch and amplify their new Employee Value Proposition by activating their most valuable asset: their people. We worked in partnership with them to create a global advocacy programme that trained over 358 Champions across 26 countries across the organisation. This strengthened internal connection and fluency of the EVP while enabling employees to create impactful content that authentically brought DNV’s employer brand to life.

ACTIVATING DNV'S EVP THROUGH ADVOCACY

With over 15,000 colleagues across 100+ countries, DNV came to Wiser with a clear objective:  provide a “window into life at DNV”. How? By training their top talent to be the authentic voices behind their online employer brand.

AT A GLANCE

Through tailored workshops, weekly resources, and dedicated community management, we empowered six highly engaged cohorts to create content. The result? A whopping 4,044 pieces of content, generating 111,508 engagements and growing the cohort’s followers by 55,557.

Training sessions

Total engagements

Countries launched

Employee spotlights for DNV's owned channels

Total followers gained

Brand Champs trained by Wiser

Advocacy in action

DNV, a global leader in quality assurance and risk management, wanted to launch and amplify their new Employee Value Proposition by activating their most valuable asset: their people. We worked in partnership with them to create a global advocacy programme that trained over 358 Champions across 26 countries across the organisation. This strengthened internal connection and fluency of the EVP while enabling employees to create impactful content that authentically brought DNV’s employer brand to life.

Understanding that a sense of community is key to sustaining long-term engagement, we provided a dedicated community manager who shared weekly L&D resources, hosted group drop-in sessions and built a space where champions could share their posts and receive advice and feedback from both their peers and our experts.

Building on this foundation, we expanded the programme to train an additional five cohorts to maximise impact across the business, but we didn’t stop there. We created an alumni channel to unite all cohorts, fostering a large-scale community that maintained engagement for champions who wished to continue their advocacy journey. This community benefited from regular community management and quarterly workshops, designed to deepen their expertise in content creation and drive further momentum.

To further enhance our impact, we identified 30 top performers already excelling online and enrolled them into our All-Stars’ programme. This advanced training programme focused on taking their content creation skills to the next level via comprehensive content briefs, interactive drop-in sessions, and skills-focused resources. Through these All-Stars, DNV was able to collect employee-generated content for use across its owned channels, amplifying its brand, building trust in its story, and maximising its reach.

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