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    • Two colleagues, a woman in a white sweater and a person in a black hoodie, smile while sitting with laptops in front of a whiteboard.Two collagues, both women, sit in a meeting room smiling and gesturing towards collagues off camera. They are all working on laptops.A man in a white jacket sits on a couch, smiling and engaged in conversation with a woman in a warmly lit office space.Two women sit at a table, smiling and engaged in conversation, with drinks and notebooks in front of them.

    NAVEX RISE

    NAVEX RISE

    NAVEX RISE

    NAVEX RISE

    Services

    • EVP
    • Recruitment Marketing
    • Brand Build & Guidelines

    impressions from tech talent

    applications received

    contractors converted to full-time employees

    Navex needed to establish a Centre of Excellence in Bangalore, a city dominated by established tech giants.

    With little local brand recognition and a reliance on contractors, they faced two key challenges: attracting top-tier tech talent and converting existing contractors into full-time employees. Through data-driven research and a culturally resonant employer brand, Wiser helped Navex break into the competitive market, leading to a thriving new team and long-term success.

    ESTABLISHING NAVEX IN A CROWDED TECH MARKET

    Competing in Bangalore’s tech scene is no small feat. With global names already well-established, Navex needed a strategy that would introduce their employer brand in India, showcase their long-term career benefits, and position them as a destination for top talent.

    A pair of hands holds an orange event folder with "NAVEX RISE" branding. The folder has a modern, professional design with white text, including event details, motivational messaging, and a gradient background.

    Our research-led approach, combined with tailored activation strategies, helped them stand out and attract the right people.

    DATA-DRIVEN INSIGHTS TURNED INTO ACTION

    Understanding the market was the foundation of our strategy. We conducted surveys, interviews, and focus groups with tech professionals in Bangalore, as well as internal research with Navex leadership and employees. From this, we identified the key motivators that mattered most to Indian tech talent: autonomy, innovation, and meaningful impact.

    These insights shaped Navex’s local talent proposition, highlighting career ownership, cutting-edge technology, and real-world impact as core pillars.

    tech professionals surveyed to understand motivations and expectations

    clicks to the career landing page

    sessions driven by retargeting ads in the first week

    higher than the click through rate benchmark

    average daily applications (up from 17 pre-campaign)

    of contractors converted to full-time employees at launch event

    BRINGING THE EMPLOYER BRAND TO LIFE

    To establish Navex as a desirable employer, we developed a visual and cultural identity that bridged their Portland roots with Bangalore’s tech community.

    Inspired by Portland’s ‘City of Roses’ and India’s Mandala designs, the branding reflected a fusion of cultures—symbolising growth, opportunity, and innovation. This was brought to life through a multi-phase marketing campaign targeting potential candidates at different stages of engagement.

    A STRATEGY BUILT TO CONVERT

    We rolled out a phased activation plan designed to introduce, engage, and convert tech professionals into applicants and employees.

    Awareness: Targeted ads introduced Navex’s employer brand, highlighting career opportunities and work culture.

    Consideration: Messaging became more tailored, focusing on specific career benefits and employee success stories.

    Application: Retargeting ads re-engaged interested candidates, driving urgency and action.

    Launch Event: ‘Navex Rise’ was a pivotal moment, converting 95% of contractors into full-time employees.

    A NAVEX RISE event banner with a radiant orange background, bold white typography, and motivational messaging about making a meaningful impact.

    RESULTS THAT REDEFINED SUCCESS

    The campaign exceeded expectations, setting Navex up for sustainable growth in India’s tech market.

    With brand awareness established and a thriving new team in place, Navex is now expanding its presence further, including the development of a customer success function within its Bangalore hub.

    By combining deep research with strategic activation, we helped Navex achieve what once seemed impossible—establishing a competitive and desirable employer brand in one of the world’s most challenging hiring markets.

    To talk to us about this case study,
    get in touch

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