Attracting male talent with L'Oréal
Attracting male talent with L'Oréal
Attracting male talent with L'Oréal
Attracting male talent with L'Oréal
Services
Wiser Academy
Academy referrals
Offers
Offers male
L’Oréal faces no problems with their brand awareness – but they struggle to attract male talent and to break misconceptions of them as a brand.
GETTING MALE TALENT THROUGH THE DOOR - L’ORÉAL’S MISSION TO DIVERSIFY ITS EARLY TALENT POOL.
L’Oréal celebrates “team performance and interconnection, empowering individuals to test, learn and innovate together”. L’Oréal’s mission is to ensure that they’re attracting a diverse pool of early talent, made up of both female and male talent, that feed into the company’s culture of interconnection and innovation.
At a glance
#FF003B — L'Oréal Passionate Red
Our 200+ ambassadors promoted L’Oréal’s graduate and undergraduate opportunities to their extensive student networks, both on campus and online. By harnessing the power of peer-to-peer promotion, our ambassadors referred students to undergrad and graduate roles, and kept them warm during the application process to ensure that quality talent was reaching and remaining with L’Oréal.
Social impressions
Academy referrals
Hires
Reaching the regions
L’Oréal partnered with Wiser Academy for the 2022/23 academic year to reach students from diverse backgrounds, with a focus on attracting male talent.
We created a strategy for the academic year that centred around breaking misconceptions about L’Oréal as a traditionally female-focused beauty brand and reaching male students using our ambassadors.
Our diverse cohort of brand ambassadors promoted L’Oréal to their network of students - bringing in diverse talent as a result. We created a suite of social content, using male imagery, to help more male students resonate with L’Oréal. We also tasked our ambassadors to headhunt male students and promote L’Oréall to male-heavy societies.
To challenge misconceptions about L’Oréal’s brand as female-focused, we hosted a webinar on breaking barriers into their global brand. The webinar spotlighted male talent at L’Oréal and reached a wide demographic of students. We also utilised our own social channels, in which 4 out of every 10 of our audience is male - reaching just 40k impressions, this was a great driver of bringing in quality male talent.
We finished the campaign with 541 referrals and 32 hires. 25.5% of all referrals were male, converting to 43.7% of offers, demonstrating the success of the campaign in bringing in top male talent into L’Oréal.
