Employer brand social media is the strategic use of platforms like LinkedIn, Instagram, and TikTok to shape how your company is perceived as a place to work. Rather than promoting products, it communicates your culture, values, and people to attract and retain talent. With 79% of people using social media during their job search, it's often one of the first places candidates go to decide whether they want to work for you.
Social
Media
Where your employer brand meets the world
It’s the place candidates go to discover your culture, values, and people—and often what shapes their decision to apply. A strong and authentic presence not only builds awareness but also drives action, enabling you to stand out in a crowded digital landscape.
With 79% of people using social media during their job search, having a clear strategy is no longer optional; it’s essential to attract, engage, and convert the talent your business needs.
Kicking off with a Social media audit
The first step to a successful social media strategy is understanding your starting point.
At Wiser, we conduct thorough audits of your channels, examining content performance, audience engagement, and competitor benchmarks.
This process identifies quick wins and longer-term opportunities to align your social presence with your employer brand. The outcome is a clear, actionable picture of where you stand and how to elevate your game.
Social media strategy
Here's where we define the direction for your employer brand storytelling.
With the insights from the audit, we create a strategy tailored to your goals. This includes setting objectives, identifying audiences, and establishing content pillars to bring your employer brand to life.
Whether you’re amplifying your EVP, targeting hard-to-hire talent, or building a community of advocates, our strategies are built to deliver results. Clear KPIs and tracking tools ensure every post has a purpose.
Explore our award-winning work with Knight FrankStories that resonate
Great content is at the heart of effective social media. Our in-house social team crafts everything from behind-the-scenes glimpses to dynamic videos and thought-provoking posts — all tailored to your tone of voice and visual identity.
This ensures your brand stands out for all the right reasons, creating connections that matter.
Social media management
Always on, always improving
Social media runs around the clock, and our management service keeps you active and aligned. From planning and scheduling to real-time engagement and performance tracking, we handle the details so you can focus on the bigger picture. Regular reporting highlights successes and opportunities to push further.
Check out our award-winning socials for King
INDUSTRY AWARDS
Award-winning social media expertise, recognised by:
- RAD Awards - Use of Social (2024)
- EBMA - Best Social Media Strategy (2024)
- The Rally Awards - Best Use of Organic Social Media (2024)
- EBMA - Best Social Media Strategy (2023)
In today’s world, where 79% of people use social media during their job search, a strong presence is no longer optional.
Social media is a critical tool for meeting talent where they are, building trust, and sparking excitement about joining your team. A strong social media strategy allows you to engage meaningfully with your audience, positioning your business as an employer of choice.
When executed well, it’s not just about increasing visibility — it’s about creating a genuine connection that drives action.
Frequently asked questions about employer brand social media
LinkedIn is the strongest platform for professional employer branding across most sectors, while Instagram excels at culture storytelling and reaches early careers audiences particularly well. TikTok is increasingly effective for targeting Gen Z and graduate talent with authentic, short-form video. The right mix depends on who you're hiring, the best strategy is focused on where your target candidates actually spend their time, not where every brand shows up by default.
Employee stories are among the most effective employer brand content because candidates trust real voices far more than corporate messaging. For example, day-in-the-life videos, career journey posts, and team spotlights. The key is making it easy for employees to share their stories with you for posting: clear briefs, minimal friction, and a light approval process that keeps content feeling authentic rather than scripted.
A social media audit is a structured review of your current channels to understand how effectively they're attracting and engaging talent. It examines content performance, audience insights, brand consistency, and how you compare to competitors, giving you a clear baseline before building or refreshing your strategy. At Wiser, every engagement starts with an audit so that the strategy we build is grounded in evidence.
Wiser has managed employer brand social media for multinational organisations including Kraft Heinz, DLA Piper and King; spanning gaming, utilities, professional services, and tech. Our work has been recognised with a RAD Award (2025), two EBMA Gold wins (2023 and 2024).
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