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    Employee Advocacy

    & Content Training

    The original influencers

    Your people are your most authentic media channel. Employee advocacy transforms them into the storytellers your brand deserves. It’s about empowering employees to share their experiences and bring your culture to life through their unique voices. In an age where trust is everything, people connect with people — not corporations.

    Advocacy builds that trust, amplifies your reach, and creates real connections with top talent. Transforming your people into talent influencers.

    Woman with curly brown hair, glasses, and a forest green sweater smiles at a desk with a laptop and stylish decor behind her. Supporting employee advocacy programme through storytelling and content creation.Smiling woman with long curly hair and a white cable knit jumper types on a laptop next to a man with dark curly hair and a green jumper. Collaborative culture and authentic storytelling for employer branding.

    Real people, real experiences, and real trust

    We don’t believe in forcing anyone to advocate for your brand. Instead, we identify the natural champions — those who already believe in what you stand for.

    Then we give them the tools, training, and confidence to share their stories in ways that are authentic and compelling. From creating content that stops the scroll to building their voice as thought leaders, we help your people find their social media identity and grow your brand organically.

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    But this isn’t just about reaching candidates. Advocacy fosters pride, belonging, and engagement within your teams. It’s a cycle of trust: you trust your people to tell your story, and they feel trusted and valued in return.

    The results? Advocacy content generates eight times the engagement of corporate channels, and the potential for referrals and brand growth is exponential.

    Why choose Wiser?

    We know advocacy isn’t a one-size-fits-all solution. At Wiser, we create programmes that are as dynamic and unique as your business. Whether you’re starting from scratch or levelling up existing initiatives, training senior leaders or your salesforce, we bring together expertise in employer branding, social media, and communications to build something that works.

    From selecting the right champions to training them in authentic storytelling and supporting them with world-class community management, we handle everything. And with real-time data and reporting, you’ll always know exactly how your programme is performing.

    Find out how we helped Taylor Wimpey grow their advocacy programme

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    Woman with light brown hair wearing a blue pinstripe shirt smiles during a meeting in a modern office. Highlighting employee-generated content strategy in employer brand storytelling.
    Blonde woman in a bright green blouse chats during a meeting beside a man with a dark beard and check blazer. Empowering employee brand ambassadors with social media advocacy training.
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    Full service advocacy programmes

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    Selection, Onboarding, and Training

    We onboard your culture champions and provide workshops to develop their storytelling and content creation skills.

    Man with short blonde hair and a white sweatshirt gestures as he speaks from behind a laptop. Driving connection through personal stories in employee-generated content campaigns.

    Toolkits, Resources, and Self-Guided Learning

    From tone of voice guides to flexible training modules on a personalised LMS, we give employees everything they need to share their stories confidently.

    Two men with short curly hair, one in a blue sweater and the other in green, laugh while working on laptops surrounded by greenery. Creating authentic content in employee advocacy strategy.

    Community Management and Impact Reporting

    Our community managers drive engagement with ongoing support and workshops, while detailed reports track reach, engagement, and ROI.

    Bespoke training workshops

    We know sometimes specific aims call for targeted solutions. Our targeted training workshops for Senior Leaders, Talent Attraction or Sales teams arm your people with the advocacy fundamentals via small scale training that packs a punch.  

    Check out our work with DNV

    What it's like to work with Wiser:

    "Our employee advocacy programme, managed by Wiser, has transformed how we share our culture externally. It’s given our people a louder voice and strengthened our employer brand in an authentic way, whilst being supported creatively by the expert team at Wiser."

    Carrie Dunn, Head of HR at Taylor Wimpey

    Frequently asked questions about Employee Advocacy and Content Training

    Employee advocacy is the practice of empowering your people to share their authentic experiences of working for your organisation, primarily on social media. It turns employees into credible, trusted voices for your brand. In the context of employer branding, advocacy helps attract talent, build trust with candidates, and amplify your culture in a way that no corporate post can replicate.

    Yes, and the data backs it up. Content shared by employees generates eight times the engagement of content shared on corporate channels, and people are far more likely to trust a recommendation from a real person than a brand. For employer branding specifically, authentic employee voices reach passive candidates who would never click a job ad, building the kind of trust that makes people want to apply before a role is even live.

    The ROI from employee advocacy comes through in the following ways: increased organic reach, reduced reliance on paid media and job boards, stronger inbound candidate interest, and improved employee engagement. While exact figures vary by organisation and programme maturity, advocacy consistently outperforms corporate content on engagement metrics, and the compounding effect of a well-run programme builds significant brand equity over time.

    Wiser's clients have built advocacy programmes that scale globally and deliver measurable reach. For DNV, we trained 358 brand champions across 26 countries through six cohorts; together, they created 4,044 pieces of content, earning 111,508 engagements and 55,557 new followers, with 30 top performers progressing to an advanced "All-Stars" programme.

    At Taylor Wimpey, a self-nominated programme spread organically across the business from Scotland to Exeter, with employees naturally adopting their EVP language.

    Wiser's approach is rooted in authenticity rather than compliance. We don't believe in pressuring employees to post; we identify the people who already want to tell their story and give them the skills and confidence to do it well. Our programmes combine employer branding expertise, award-winning social media know-how, and genuine community management to create something that feels organic rather than corporate. The result is advocacy content that candidates actually trust and advocates who stay engaged well beyond the initial launch.

    To explore the rest of our servicesclick here