In the world of early careers hiring, it's important to get to know what's driving the ambitions of the 2024/2025 graduates. This cohort isn't just looking for any old job; they're after opportunities that align with their values, nurture their interests, and offer them avenues for growth. So, let's get to grips with what grads are really after.
Purpose over payslip
Gone are the days when a chunky salary was the sole incentive. Today’s grads want to feel like their work matters. They’re driven far more by the impact they can make, rather than mere numbers. They’re looking closely at whether or not your organisation positively impacts society. Prospect’s Sustainability survey says that 91% of grads feel it’s important that their job makes a positive difference to people’s lives. So, if you’re serious about employee engagement, start talking about your social initiatives.
Culture, culture, culture (and another ‘culture,’ for good measure.)
Gen Z talent value workplaces where employee well-being is a priority, where a supportive environment in which they can thrive is fostered. Think team-building events, wellness programs, and open-door policies. Highlight these aspects to show that your company is a great place to work, whilst remaining transparent on what you do have to offer, so potential talent can make an informed decision. A strong company culture that aligns with their values can make all the difference in their decision-making process. So, if you want to attract and retain top talent, it's essential to showcase your commitment to this.
For the eighth year running, your people and culture are the most important part of your marketing and attraction strategy.”
Learning and development: empowering growth
Graduates today are on the hunt for opportunities to learn and grow. They want career paths that are clear and training programs that are robust. Graduates’ motivators now revolve around personal as well as professional development, so providing them with clear pathways for career development, and investing in their training and mentorship means they’re more likely to stick around.
Diversity, equity and inclusion
It’s not enough to just talk about diversity and inclusion – you’ve got to live it. Graduates in 2024/25 will look closely at how you treat your employees, especially those from diverse backgrounds. They want to see real commitment to creating inclusive environments where everybody feels valued. Showcase your DEI efforts and be transparent about your progress. This authenticity will be a draw for top talent, with 73% of Gen Z employees saying they prioritise DEI programs when it comes to choosing which company to work for.
Wrapping it up
Attracting top talent from the 2024/25 graduate cohort is a lot about prioritising culture, growth, inclusivity and recognition, and less about remuneration (albeit still important). It's more than just filling positions, it's about creating an environment where graduates feel their contributions are valued, they feel understood and their success is a priority.
