A woman in a black sleeveless top presents in a modern office with exposed brick and green moss decor. She gestures while speaking, with a screen behind her. A listener sits in the background, and bold white text is partially visible on the wall.

Ghosting in recruitment: why candidates are swiping left

3 mins  |  14.02.2025

by  Amy Harris

Early Talent Recruitment Lead

It’s cuffing season. The shops are filled with Valentine’s tat – sorry for those of you who “love love”, some of us are still out here swiping left and right. 

It’s painful. Transactional, even. 

Sure, you’ve heard your pals' success story. Ben who sits on the next table to you in the office just got engaged to his Hinge sweetheart. It happens, we don’t need to be cynical. But 84% of those braving the dating scene have been ghosted. And, I’d be willing to confidently put a claim out there that people are still going to get ghosted throughout this month of love. 

But, Amy – you work in Early Talent Recruitment, why are you writing a blog about dating and ghosting on company time?

Fair point, well made. But ghosting can be synonymous with recruitment too.

It’s painful. Transactional. It doesn’t have to be. 

What’s the answer? (Disclaimer, I’m not a dating expert. But, I am a recruitment expert.)

Putting yourself on the market

Last year saw an average of 140 applications per graduate job – a 59% year on year increase. But don’t let that gas your ego – similar to when they swipe right on the dating apps, the job isn’t done yet. AI is allowing candidates to apply to more jobs than ever before. They’ve made the first move, but that doesn’t mean they aren’t going to serve you with a ghost shaped humble pie just yet. 

There’s no point in dating a whole bunch of people if they’re not the right fit for you – it’s time consuming, expensive and it’s why the dating scene gets such a bad rep. It’s crowded out there – and everyone wants their pick of the bunch. Show your best self, but keep it authentic. Nobody rates a catfish.

Your dating profile (read, your brand), should attract the right people. Your prompts (read, your messaging) should allow those who are the wrong fit to self select out. Be open, be honest, and be direct – it should set you up for success. What’s the point in setting yourself up for a bucket load of sh*t dating experiences (read, application processes).

Your profile impressed? Let’s show up on the date.

It’s easy to fall into the trap of thinking your date is just about you – it’s not. It takes two to tango. They’ve got to impress you, but don’t forget you’ve got to impress them too. In a world of likes and super likes, you can’t be mediocre. The selection process works both ways. 

In such a crowded market, what makes you different? Is your recruitment process human, and personable? This adds an essential layer of authenticity to your process and will get the right matches buying into your brand.  

Communication is always key.

Like them? Let them know. Not the one? The same goes. 

It sounds simple – but, I know, it’s not always that easy. Sometimes the hiring process has multiple steps. You need sign off from another stakeholder, or maybe you just need more candidates in your pool to allow you to benchmark. That’s fine – best to make an informed decision than a rash one. Love isn’t always at first sight. 

Communicating in the dating phase is a fine art – are you being overkill or do they think you’re not interested? And the truth is, if they're seeing other people (read, applying elsewhere), you’ve got to keep them engaged. 

Ghosting isn’t the one – from either party. Not sure if you’ll be locking in another date just yet? That’s fine, we get it. Just let candidates know the expected timelines we’re working with. Not the vibe for you, and want to let them find their match elsewhere? All good. Send them on their way as soon as that decision is made. 

It can be a good experience for all involved, even if it wasn’t meant to be. 

Ready to commit?

Class, love that for you. The recruitment process should have been sufficient enough to check you are both the right match for one another. 

But it doesn’t stop when they’ve signed the contract. Relationships break down. And, when you’ve found a good one, even the best of us can find ourselves swiping left and right again. 

It’s all about expectations versus reality, you’ve got to understand each other and keep communicating for it to work – during your recruitment process and beyond. Only then can you truly grow together.

Get started with Wiser

OTHER BLOGS

A white man in glasses and dark green knit jumper holds a coffee beside a smiling woman with long brown hair and light top, both seated at laptops — capturing workplace energy ideal for showcasing employer branding case studies.

The key to winning recruitment marketing in a competitive market

3 mins

Wiser Expert
Read
Two women sit in a meeting room, engaged in conversation. The woman in the foreground wears a dark shirt and has her arms folded, looking ahead thoughtfully. The second woman, slightly out of focus in the background, wears a blue and white striped shirt and appears to be speaking. A whiteboard with colourful markers is visible behind them.

No research, no wonder employer brands are failing

3 mins

Read
Youn man in black tshirt smiling while working on a laptop, sitting against a white tiled wall with a purple idea icon

You can’t fake culture, lesson from the locker room

4 mins

Read